Google Play is the official application of the Android Market online store to access and download this market. Google Play is a digital multimedia content streaming service from Google that includes an online store for music, movies, books, and Android apps and games, as well as a cloud media player. These services are available through the web, Play Store mobile application on Android, and Google TV. Content purchasing is available for all platforms/devices. Google Play was introduced in March 2012, when Google merged the services of two former brands, Android Market and Google Music, and introduced the new Google Play brand.